Why Make News?

Many clients come to us wanting to promote their products through reviews in media and via their social media channels but they always take a bit of convincing when it comes to news stories and surveys.

Creative news making positions a brand as the authority on a subject, it also offers a reason for media to talk about a brand with a message that isn’t purely commercial.  Whilst we love our clients and the products or services they offer, we have to be realistic that there are a finite number of places within the national media to celebrate them.

What’s more survey aren’t cheap – in fact they are pretty expensive unless you are lucky enough to have a huge database. Our recent work for British skincare brand Flint + Flint has shown how the right story can capture the mood of the media and generate huge brand awareness.

The survey, which was carried out in the brand’s skincare clinics, found that four in five women in the UK don’t wash every day.  There was outcry and support for these findings in equal measures and our story catapulted Flint + Flint into every national newspaper, including the Telegraph and the Daily Mail multiple times, plus broadcast media including Radio Two and Radio Five Live.  Chris Evans talked about it!  Plus we made headlines online, in print and on broadcast across the USA and as far away as Malaysia.

The relatively unknown brand saw web traffic and sales increase, journalists call in products to review, social media Likes and Followers increase and primed the way for the reveal of our new face of the brand, the stunning Danielle Lloyd. (More on this in the news section of our blog).

All of this hit off our PR objectives and it didn’t talk about the product directly.

Something to consider to broaden the reach of your marketing yes?

The results:

20 national news pieces – at least one in each national title

4 national broadcast discussions

Became hot topic on MumsNet

In excess of 20 international pieces

With more coming through every hour!

100 million OTS plus in the UK alone

An 800% increase in website traffic in one week

See the story here – Mail Online