Why you should do an April Fools Stunt...

Sorry, but I still love them and it's not long now so have you got yours planned into your PR and social media calendar... food, beauty, property, FMCG, drinks, booze, hospitality? Any sector can deliver a great, often affordable, targeted campaign hooked on this seasonal moment.

We've fooled many a journalist, even Lorraine Kelly herself with a face mask made from seagull poop from Freeport Fleetwood/ Affinity Fleetwood.

A shark in Salford Quays you say? Surely not… no just a canny piece of content from SEA LIFE Manchester who of course do have real sharks at the Trafford Centre. 

It's not just about tripping people up. April Fools can be a time for fun but also for delivering brand messaging. A time for signposting what your brand stands for, or for weird and wonderful partnerships that you can only dream of or just being super creative with your product range.

It could be a way to launch something new but with a bit of a twist to get attention on a day that often generates plenty of PR coverage and social shares.

For example - Chopstix Group chicken perfume! Not as instantly gross as it sounds because Chopstix hero product - Caramel Drizzle Chicken - has a sweet, sticky, fruity delicious scent which actually made a damn good perfume and most importantly Chopstix fans went CRAZY for it!

Stuck for an idea? Get in touch for a free consultation to see what we could do for you this April... or any other time of course.