Product PR – Christmas in July, August, September….
They say print is dead – ‘they’ obviously aren’t renovating a house or completely obsessed with recreating the latest look on instagram…
Any PR agency that delivers product placement campaigns will be right in the thick of Christmas sell ins right now and we are no different. From booze to retail we’re on the hunt for those all important Christmas gift guide slots along with talking to journalists about autumn/ winter home ranges.
Christmas in PR starts in July and carries on well into December when all of the gift guides are closed. We target the glossy magazines, which are often put together as far as four months in advance, the weeklies, national supplements and daily and online papers – so it’s certainly the long game.
Whilst online and newsletters from the magazines are increasing in value to a retailer the glossy pages of magazines like Ideal Home, Elle Decoration and Good Homes are very much still important to brands with products to sell.
And despite the slog, pieces like these from Good Homes, The Sun, Elle Decoration and Fabulous make it worthwhile when they generate tangible sales for a client.
As print remains strong, PR has seen a massive increase in the value of the instagram influencer in this space of promoting and selling products and no more so than in that of furniture, soft furnishings and nick-nacks.
For clients such as high street discount retailer The Original Factory Shop we deliver campaigns which create mass awareness of its ever evolving home ranges combining a press office generating product and deal focussed coverage and influencer engagement to help our client drive footfall and sales.
A well executed campaign can reach over half a million (relevant and well chosen) eyeballs and create as many as 50 pieces of unique content to reach a brand’s target audience in just a few weeks. A tactic which can be very useful to launch a new ranges or drive footfall for a particular trading period.
If you have a product to sell and want to know exactly how to reach your target audience with compelling content that will convert that sale get in touch with us now on 07853607296 or email firstname.lastname@example.org.