Our brief was to launch this completely new brand into the national rum market – with a very small budget!
Diablesse prides itself on being a female owned, Manchester based brand with a fantastic liquid to boot.
The unique blend of Diablesse’s authentic rum was created by owner Cleo Farman after years of experience working on Necker Island with Richard Branson.
It combines 8 year old Barbados rum from the Four Square Distillery – the oldest in Barbados, 2 year old Guyanese Demerara rum and 4 year old Jamaican rum.
This new brand makes rum interesting which is why we have loved getting the results we have, encouraging people to talk about the brand.
We generated coverage in titles including Home Style, Woman & Home, Stylist and Metro and the campaign reached 13,829,224 eyeballs.