LEGOLAND Discovery Centre
We devised and implemented an ongoing integrated PR and social media campaign that brought the attraction alive generating media coverage and online engagement to drive awareness of the attraction.
We tapped into major events that were happening across the North West. Creating really great photography and video for media relations and social media content.
Worked with Coronation Street and Race for Life to recreate moments such as the high profile fire and thousands of women racing through Preston, Liverpool, Chester and Blackpool to generate mass coverage.
We even convinced the Trafford Centre to let us place stormtroopers on the roof of their iconic dome for the first time.
The team crashed the This Morning studio when they came back to the Albert Dock for just one day this October with a LEGO® model of the set gaining national coverage.
A picture of our model was tweeted by Eamonn Holmes, Alison Hammond, This Morning, ITV and Albert Dock.
Our LEGO oscar selfie was shared worldwide making it onto hundreds of TV shows and online sites both here and in the US in hours of its launch.