The DATS Intelligence Report 2023 is here!
At DATS, data forms one of the cornerstones of every brief we respond to and every proposal we deliver.
Intelligence in its simplest form is data. It is what we as a business know can inform the work we do.
It can be information about a client’s business, the market they are in or one they want to reach. Customer data, trends and statistics can inform campaigns or PR stories (the good old survey never loses its popularity) as well as social media algorithms and measurement.
We work with clients to align their marketing goals with key business objectives, of course we still value coverage and content, likes and follows, but the important metrics will tell us what IMPACT this coverage and content has had on the client’s business.
Want to know a little more about how we do it and the difference it makes to our clients?
Fill in the form below for access to our top data picks, more about newsjacking and the intelligence of algorithms…