2022 Trends

1. Potato milk

Potato milk, coming to a latte near you soon! We’ve all seen the boom in alternative milks - visit any independent coffee shop or even the well-known chains and you will find options aplenty. 

Oat milk has been the one we’ve all gone crazy for in 2021, but here comes the humble potato to shake things up. 

According to Veg of Lund, the Swedish brand behind Dug, the potato-based drink is made through a patented method of blending and emulsion of potatoes and rapeseed oil, a technique developed by Professor Eva Tornberg at Lund University in Sweden.

The blend is "deliciously creamy, makes perfect foam in coffee, works just like any other milk”.

Not only that, potato milk is highly sustainable! Growing potatoes is twice as land-efficient as growing oats and has far smaller climate footprint than dairy milk and requires a whopping 56 times less water than growing almonds. We’re sold. 

2. Sustainability 

Following COP26, a number of significant declarations were made to help the people directly affected by and leading the way in the fight against climate change. With this in mind, 2022 will be all about us working together to make changes, from reducing our meat consumption, reducing plastic waste, shopping local, consuming what’s in season and sustainable travel. 

3. Supper Clubs 

A supper club refers to an underground restaurant, a home bistro, a guerilla dinner, a pop-up or even anti-restaurant.

These have been incredibly popular as of late and the trend is set to continue into 2022, with people looking for more unique and intimate dining experiences. 

4. NFTs

With Boohoo Man recently launching a full NFT collection of three-dimensional clothing including T-shirts, outerwear, tracksuits and hoodies, it comes as no shock that NFTs will dominate in 2022. NFTs are digital works that cannot be replicated, which until now have been more often used by luxury brands. This however is all set to change...

5. Tequila 

Perhaps one of the greatest comebacks of all time, tequila is set to be the alcohol of choice in 2022. Nearly 80% of retailers plan on stocking more tequila next year and if all goes well, tequila is actually set to outsell vodka! 

6. Tik Tok 

The Tik Tok phenomenon is set to continue in 2022, with the platform looking to move into more educational and editorial content. This move will see Facebook and it’s Metaverse absolutely terrified and could cause a real shake up in the social media publishing world. 

7. Cold Water Swimming 

Call us crazy for recommending this as a trend, but actually cold water swimming has a number of health benefits attached to it! 

It can boost your immune system, gives you a natural high, improves circulation, burns calories and reduces stress! Yes, it will not be pleasant, but the rewards will be plentiful. 

8. Mob Kitchen 

The power of Mob Kitchen shows no signs of slowing down, in fact we predict the social media phenomenon will go even bigger in 2022.

Starting off as a how-to guide to cook, Mob Kitchen is now a forced to be reckoned with and works with some big name brands. Gone are the days of BBC Good Food and Nigella, this is quick and easy videos that can help you become a culinary genius. 

9. Hibiscus 

Hibiscus is a genus of flowering plants in the mallow family, Malvaceae and something that is set to be big in 2022. Starbucks have already started doing a hibiscus iced tea and believe it or not, hibiscus is known as ’natures botox’ and can be super firming and full of antioxidants and Vitamin C. So what are you waiting for, go grab a cup of hibiscus tea and enjoy the benefits.