A brand new social media platform - What is Lemon8?
Social media managers, listen up. There’s a new kid on the block and its name is Lemon8.
The easiest way to describe what’s going on over there is just imagine Pinterest and Instagram had a baby, Lemon8 is who would come out.
What is Lemon8?
The number one lifestyle app in the app store right now, Lemon8 is a video and photo-sharing social media app. It does not support vertical video scrolling, and the content created on the app usually centres around a specific topic.
The top trending topics on the app are fashion, beauty, food, wellness, and travel. Under each topic are suggestions, recommendations, get-ready-with-me style videos, and perfectly curated, aesthetically pleasing content.
Most of the posts on Lemon8 have #Lemon8partner at the end of the caption, signalling that Lemon8 paid creators to start posting on the app to manufacture the platform's popularity. The same influencers also took to TikTok to tell their audiences to join Lemon8.
What does it have to do with influencers?
This is a more than suitable platform for influencers who are eager to become thought leaders in their respective niches. With the addition of tags and brand mentions, influencers can showcase their knowledge of important industries and their ability to seek out brands that are truly making a difference. Thus, they can showcase their experience within these sectors and attract brands who are seeking out dedicated and intelligent influencers to work alongside them in their latest campaign.
