Down at the Social To Deliver Campaigns For Chapter2
PR and social media agency Down At The Social has been awarded the contract to launch tech dating start up Chapter 2.
Chapter 2 is a community and dating app built by widows for widows by Manchester-based entrepreneur, Nicky Wake. Nicky – herself a widow – has channelled her own personal experiences into a new business as she launches a safe online platform for widows and widowers to move on and find happiness in their next chapter.
Down at the Social is delivering a campaign to tell Nicky’s story, reaching as many widows across the UK as possible, driving them to sign up to the new app, which launched earlier this month.
Success so far has seen Nicky interviewed by a selection of high-profile national and regional media, with a story currently live across the entire Reach network.
The media relations campaign is to be supported by a business and tech press office and digital PR campaigns to support brand awareness, SEO and most importantly drive subscriptions.
Daisy Whitehouse, MD for Down at the Social, said; “I have known Nicky for pretty much all of my 20 years in Manchester and always considered her a business inspiration. She is staggering in her enthusiasm and drive to not only make this new business a success but also drive real positivity from her own personal story. She is passionate about helping widows find love and we are honoured to be helping her.”
Nicky Wake, founder of Chapter 2, said: “I’ve been impressed with Down at the Social’s extensive media contacts and how they have sympathetically portrayed my emotive story, driving huge interest and securing incredible reach in credible national publications, resulting in many more sign ups than we expected ahead of launch. We're looking forward to continuing to work with the DATS PR team through launch and beyond.’
