#feedingfamiliesfor30
PR & Social Media Campaign.
We’ve Joined Forces With Simon Wood To Help Families In Need
It has not gone unnoticed the current images circulated online of the inadequate free school meal boxes, supposed to be £30 worth of food and feed a child lunches for 10 days.
Once again, we find ourselves outraged by the failure to provide children with substantial meals, something they would receive if they were in school, but due to the current lockdown restrictions they cannot. We are also incredibly inspired by the work of Marcus Rashford and his continued fight to ensure that children across the UK are fed.
One of my favourite sayings is if not now, then when and if not me, then who? And this really stuck with me as I watched all this unfolding, this issue is bigger than all of us, it’s a national crisis that needs to be resolved and quickly. We’re talking about innocent children who know the pain and anguish that comes with hunger and it is our responsibility as human beings to step up and say this cannot continue.
Daisy’s friend, and our sometimes client, John Magee, centre manager at Princes Quay in Hull, came up with the idea after listening to a discussion about it on James O’Brien’s show on LBC. We talked about it as a team and decided that he was right, enough is enough, we had to do something! And so today, we launch our response, FeedingFamiliesFor30.
Joining forces with acclaimed Masterchef champion, Simon Wood, we want to showcase what £30 worth of food from a supermarket should actually look like, compared to the current free school meal parcels provided by the government and hopefully hold them to account and make them do better.
FeedingFamiliesFor30 invites people to show what £30 of food really looks like when done properly, buying dried goods, tinned produce and essentials from a supermarket of their choice, taking a picture and using the hashtag, before donating the goods to a local food bank.
We would have included fresh produce too but we don’t want it to go to waste as food banks wouldn’t be able to accept it. This didn’t feel right – but it is absolutely right for the government to offer both so that families can do the very best for their kids.
Simon Wood is also creating a series of quick and tasty recipes which can be created using dried goods and tinned produce, so that families can easily make them at home.
Simon Wood said: “This is a vital issue that we must all shine a light on and ensure that our government doesn’t let vulnerable children go without. We’ve all been in awe of Marcus Rashford and his ongoing fight to feed children across the UK and we hope that this initiative will provide them with further support. I’ve created these recipes to be really quick and easy, using just basic ingredients, something which parents can easily whip up at home.”
We’ve all pulled together as a team to get this initiative off the ground and now it’s over to YOU – let’s all join together and make a difference. No one should ever go hungry and we must ensure we do everything we can to ensure they don’t.
Follow us @we_are_dats_pr and @simonjwooduk for updates and be sure to tag #FeedingFamiliesFor30