Let’s Talk about Influencer Marketing: Is Manchester set to become the ‘influencer capital’ of the UK?

Influencer marketing is the perfect template to achieve genuine content through trusted, credible voices. Our PR Assistant, Ella has the lowdown on whether Manchester is becoming the influencer capital of the UK…

You only need to open any social media app to notice that Manchester is popping up again, and again… and again.

With big names in the influencer game, such as Molly Mae, utilising Manchester as the backdrop for their content, it seems that more and more influencers are heading up north to get a slice of the Manchester action. Manchester and Influencer marketing really are a match made in heaven to increase brand exposure , but why?

Manchester Brands 🤝Influencer Marketing

One reason for Manchester becoming an influencer haven is its thriving fashion and beauty scene.

Influencers have gained success keeping their followers up to date with the latest trends and places to be, often through paid partnerships and gifted experiences. Many of the fast-growing fashion brands such as Pretty Little Thing, Boohoo and Luxe to Kill, have their head offices in Manchester and use influencer marketing. Some of the UK’s largest brands are using it as one of their main tools across their socials to increase brand visibility and brand awareness. 

Manchester's social scene is heating up!

With the London Hotspots such as MNKYHSE, The Ivy and Tattu opening in Manchester and providing the perfect ‘it girl’ backdrop, Manchester continues to live up to its title of ‘London of the North’.

The city's social scene often revolves around these destinations, with parties and influencer and PR events happening all year round. With Sexy Fish opening this year, will Manchester take over London as the UK’s ‘influencer capital’? 

Mosaic of culture and creativity

Manchester has always been renowned for its community of creatives; influencers are this generation's addition.

Take a walk down any part of Manchester and you will see a kaleidoscope of colour, fashion and art. For many influencers, their social media is the output for their creative expression. Whether that is channelled into fashion or their editing, it is undeniable that Manchester creates the perfect environment to express yourself. Manchester’s diverse population also provides influencers with a ready made audience for any niche. 

But why is influencer marketing important for your brand?

More than ever, consumers want organic and genuine content through trusted, credible voices. If done right, Influencer marketing is the perfect template to achieve this.

2022 saw the demand for videography content continue to rise, something we think will only continue throughout 2023. Influencers are relying on videography content more than ever, particularly through TikTok and Instagram Reels. By matching influencers that fit your brand, you can reach audiences that are your target market, and trust the influencer’s opinion.

Just look at ‘The Alix Earle’ effect, after creating content across multiple channels for a while, Alix Earle shot into influencer royalty at the end of 2022, with everything she recommends selling out.

This sort of impact is invaluable to any brand, but it also highlights the importance of finding influencers that can authentically post your brand to engage the desired audience.