Locke Living Comes To Manchester

Hotel Launch & Community Engagement.

When I set up Down at the Social my biggest priority was to work with brands and people that I felt genuinely passionate about.

It’s always exciting when a new brief comes in but the Whitworth Locke brief in particular was just perfect for us.

As a brand they’re committed to building community and creating genuinely usable spaces that both their guests and the people in the cities around them can integrate into their lives.

I’m a massive fan of flexible working and co-working spaces and the fact that Whitworth Locke will offer desks that can be used by anyone free of charge is such as nice touch to making this commitment a reality.

Plus there will be yoga classes, an artist in residence and an espresso martini bar! What’s not to love.

So what will Whitworth Locke be?  It’s a disruptive design-led concept from Locke Hotels in Manchester.

What does that mean? Basically it’s got the design features and amenities of a high-end hotel but with the flexibility of self catering.  Staying in hotels when you travel with work can be a pain when you need space to work, chill, sleep and more.

Set to open this October the 160-unit lifestyle aparthotel will be located on the corner of Princess Street and Whitworth Street and will offer some of the most beautiful studios and one-bedroom suites that Manchester has seen.

Check out the brand’s Instagram account if you don’t believe me.

Our team’s job is to manage a community engagement campaign to position the brand at the cultural heart of Manchester.

Through creative content driven campaigns tapping into influencer engagement, media relations, and events we’ll work with Locke to identify and introduce them to the key audiences they want to engage with.

And I will probably be going to the odd yoga class too! We can’t wait…