New Client Win - Kays

Media Profiling & Social.

At DATS we like to talk about values and purpose. We avoid ‘PR for PR’s sake’… In other words are we committed to generating coverage that drives real change for a business.

Kays Traffic Management is really closely aligned with us in both values and purpose and for that reason makes a top client.

The family run business has a genuine heart. It is also a hugely profitable, sales focussed company with a commitment to growth. The team behind the business has an intrinsic belief that these two things are of equal importance and we love that.

We have been working with the senior team at Kays for just a few months and have been able to raise their profile hugely in a very short amount of time because they have so much going on.

Through media relations, to raise awareness of the great work the business delivers, and social media, to connect it with the communities that it supplies and supports, we have built a narrative around the 35 year old business to generate coverage in regional and national business and consumer media.

A narrative that hasn’t been constructed for PR – one that has just been kept under the radar. One that we know will attract buyers to work with Kays because they know the job will be delivered with the same commitment and authenticity.

This works because true company values are carried through every element of a business and make it what it is.

We’ve had amazing content to help us build this narrative so far – rainbows, poppies and children’s holiday clubs.

Kays is a company that trains its teams, looks after them, helps the communities that it operates in and supports those in need. Big companies call this CSR, Kays calls it being human.

This week the company has been painting poppy signs with the wording ‘Lest We Forget’ near war memorials across Bolton, or on roads where cancelled Remembrance Sunday parades would have taken place. Kays Traffic Management, offered to install the markings free of charge as a way of helping residents remember those who have died in conflicts around the globe.

Shaun Hargreaves, commercial director at Kays, said; “2020 has been a busy time for us and we felt that now was the time to engage in some serious marketing. Down at the Social has provided us with the clarity we needed to know what we want people to know about the business and now the team is doing a great job in getting the message out there. I never thought I would see our road markings in the Daily Mail but that just might be the case this weekend!”

For more information on KAYS and its current projects have a look here.