New Client Win - The Instaperfect ART B&B, Blackpool

Have you even worked in PR in the North West if you haven’t had a client in Blackpool?

I’ve been lucky enough to work with Madame Tussaud’s in Blackpool and for Freeport Fleetwood which is just round the corner on the Fylde coast. Emily launched the world’s fastest rollercoaster at the Pleasure Beach in a past life and Verity worked with the council on the Blackpool Resilience campaign.

Now we are delighted to have been appointed to work with ART B&B an exciting new boutique art hotel at the heart of the resort.

The hotel, which was set to launch in early 2020, has been shut for the majority of 2020 and 2021 following an initial soft opening period and is ready to welcome guests proper now and make a huge splash.

That’s where we come in.

The work we have done so far has been to clarify and refine the positioning for the hotel and how to describe its very unique position in the Blackpool accommodation market. Even the word unique doesn’t do you any favours because it’s so vague and what the hotel offers is so very specific.

It features 30 rooms designed by 30 different contemporary artists, it has suites with bars in and incredibly comfy beds right on the famous sea front.

It’s very different from everything else on offer in the town and our job is to get this across in a press release, because people still can’t visit, so messaging has been even more important than ever, making our Day One Workshop vital to getting started on the right foot.

Day One for us always starts with the audience. Who are they, where are they, and what do they want from or resonate with from the brand we are working with. We focus on nailing this from day one to ensure the campaign’s success.

When lockdown is over it’s expected that the flood gates will open and we’ll all be off on the much talked about staycation. So our brief is to help the team behind the hotel discover and engage with a tribe of British holidaymakers who want to indulge in the nostalgia of the North’s favourite seaside town, whilst enjoying this brand new, highly unusual, top quality boutique hotel and venue that promises to defy the expectations that may come with a stay in Blackpool.

The hotel’s strapline is Between Neon and Sea which evokes so many memories of the bright lights of the town, the long stretches of sandy beaches and the art housed within the classic Victorian seafront building.

Also as part of the messaging, the hotel, which is a CIC committed to investing back in the local community through art, invites guests to Support The Arts While They Sleep. As communities fight to survive and build back after a traumatic 12 months, a nourishing trip away to a place that feels nostalgic yet creative and intimate and a little bit luxurious is 100% attractive to me and I am sure it will be to others too.

What’s more the added bonus of helping artists that will have struggled throughout the pandemic would definitely motivate me to click Book Now.

It’s going to be a real treat and we can’t wait to see the hotel on the travel pages across the UK and get the bookings rolling in.