So whats the craic with Threads?

Still thinking about Threads? Or wondering what the hell it is? Don’t worry – our Social Media Manager, Bronia, has got you!

Okay, it’s been a week. 

I have calmed down (nearly) and after a week of being chronically online (honestly, what’s new there?) I am here to tell you what is going on over on Threads! 

1. So. Many. MEMES! 

The general consensus was that meme culture was going a bit stale. The emergence of Tik Tok completely changed the way we view comedy online and the OG apps were struggling to keep up. In comes threads and we’re back in action.

2. Literally no-one is taking it seriously and THAT is why it’s working so well. 

Social Media Managers everywhere are testing the waters and just seeing what works. This has created, in my opinion, the most authentic brand voice for all the brands I’ve seen there. No approval process in place, just vibes and the soft sell

3 Creative intros 

There have been some very out of the ordinary intros. It’s clear to see that brands don’t know what tone of voice to enter the platform with, so have been more creative with their descriptions of who they are. Emojis, memes and throwbacks are just some of what we’ve seen on the platform so far. 

4. Multiple posts a day 

We all know that multiple posts on instagram a day is just not the way to go. What’s interesting to see about threads is how active users are with no negative impact on their account.

5. Not a hashtag in sight! 

My gut is telling me this won’t last long, but for now I am really enjoying it! A lot of the time, brands and creators overcomplicate hashtags to the point where their content becomes unauthentic. I believe the all round ‘off the cusp’-ness of Threads is largely down to lack of hashtags and I secretly hope it stays that way.