The best brands on Tik Tok that you need to follow RIGHT NOW
Tik-Tok. We’re all on it. We’re all talking about it. And for good reason.
Tik Tok is the hottest way for brands to engage with their audience in a creative, interactive and organic way, leaving platforms like Facebook in the dust.
Utilising TikTok to increase brand visibility and awareness has proven extremely effective for a tonne of brands. Let’s take a look at which ones have mastered the dark arts of Tik-Tok the best...
1. RyanAir
The biggest budget airline making the most enviable content? How did we get here? We’re not entirely sure - but one thing we know is that it’s hard to hate on their content right now.
For starters, they understand that TikTok is a platform that’s all about having fun. So, where other brands can be precious and strict about their precious image, RyanAir understand that as a multi-billion-dollar company, you better be ready to take the mick out of yourself a bit if you’re going to appeal to a younger audience on Tik Tok.
From using face filters on planes to ridiculous trend-hopping, they’re insanely popular and their strategy has paid off. The stats back it up; they’ve got 1.6 million followers, and their most viewed video has hit a staggering 11.2 million views. But maybe most importantly, they’ve introduced humour into their brand and tapped into a generation-sized new audience.
2. Duolingo
Duolingo has made learning languages fun.
An app designed to help people learn new languages, its mission is to ditch the ways of your old French teacher and actually try and engage you in your learning, day in day out.
One of the ways they do this is through their mascot, Duo the owl. When you don’t complete your lessons for the day, the owl gets upset with you; you’re bombarded by notifications from the app as well as emails to let you know that the owl is upset with you.
Duolingo is self-aware enough to know that Duo the owl harassing you has become a bit of a joke online, and they’ve used it to their advantage…in their Tik-Toks, they play on the joke and place the owl in each video, lingering in every corner ready to snap at you.
By not taking themselves too seriously, just like RyanAir, they’ve produced eye-watering results. Over the past 6 months, every video has racked up 1 million views. The page on a whole has 78 million likes and 4.2 million followers.
3. Scrub Daddy
Scrub Daddy - have you heard of them? I hadn’t until I found them on Tik-Tok, but now I’m obsessed.
If you haven’t heard of Scrub Daddy, chances are you have heard of the “satisfying video” Tik Tok trend. If you’ve been living under a rock, get a crash course on them here.
Scrub Daddy saw their opportunity and ran with it, producing video after video of “clean-porn” using their products. They literally sell specially-designed brushes as well as a variety of cleaning products, so it’s like this trend was designed just for them. And, with it being one of the biggest trends on Tik-Tok, it’s no surprise the brand has seen some astronomical results. 1.6 million followers, 33.7 million views isn’t bad for a scrubbing brush, right?
4. Adidas
You might not have heard of Scrub Daddy, but we’d bank on you knowing who these guys are.
A lot of household brands, like Adidas, might think they don’t need to jump on the latest social media, but Adidas understands the power of speaking to a new generation at any opportunity.
Their content isn’t as funny as Scrub Daddy or RyanAir’s, but it doesn’t need to be. It manages to successfully blend its two core audiences - sports and fashion - together through smart and slick content.
Whilst they might not be taking the mick out of themselves, they know Gen Z love a bit of drama and they feed it by poking fun at unnamed competitors in their videos... *cough* Nike *cough*. And it’s working for them; they’ve racked up a cool 2.1 million followers and their most viewed video has 34 million views. Worth that bit of extra effort to make sure you’re a household name for the next generation too.
5. Xbox
To round off the list, we’re ending with another household name.
Xbox is a brand that has spent its lifetime battling with rivals brands like PlayStation, and Tik-Tok is the perfect new battleground. They understand that the gaming community is digital-first, and have moved onto platforms like Twitch and TikTok, bringing huge audiences with them. It’s the perfect chance for them to position their brand as the top option for gamers, whilst also upselling their products and services.
Overall, brands who make light of themselves and poke fun at their customers seem to do the best on TikTok, increasing their brand awareness by a staggering amount. Will you give it a go?
If you’re ready to make the jump into cultivating a new audience for your brand? Get in touch with us to see if we can help you at hello@downatthesocial.co.uk
Written by our Social Media Apprentice, Katie McDonnell