Turtle on the slim fast plan to rid him of his cankles!

Launching SEA LIFE Manchester.

Animal stories are hugely important for us when communicating to potential customers what the SEA LIFE Manchester attraction is all about.

We have worked with media to promote the arrival of the creatures including the sharks and giant ocean turtle Ernie, generated coverage around Ernie’s diet when he ate ASDA out of sprouts last year and most recently Ernie hit the headlines again when Lucy, his curator, had to put him on a diet!

In his first weigh in Lucy discovered that Ernie has got a bit flabby round the ankles – or cankles as they are known – and he was put on a diet and exercise plan to rid him of the 4KG of fat that had concentrated around his flippers.

We generated coverage for the centre in a selection of media for this story including The Metro, Manchester Evening News, Daily Star and Mail Online.