Fantastic exposure teamed with getting your product into the hands of national journalists is still the oldest PR trick in the book for getting brands recognised by consumers and a way to generate product sales via a click through link.
Whether it’s Christmas, Easter or Valentine’s Day, events all year round call for an ongoing press office outreach to provide the perfect opportunity for product based brands to see their product included across a magnitude of online and print publications, with plenty of opportunities up for grabs.
The next occasion on the minds of PRs and journalists across the world is the Christmas season, as it is now fast approaching, we have already seen journalists starting to send out requests for ‘gifts for her’, ‘eco-friendly gifts’ and so forth. With this in mind, September is the perfect opportunity to start thinking about getting products on the desks of journalists across national and regional publications, to be in with the chance of the coveted Christmas gift guide inclusion.
Product placement has been an effective form of PR for decades, in terms of return on investment, coverage and the desire for clients to see their product in a round up next to some of the UK’s biggest brands, with the demand for product placement still very much there.
A recent client of ours is proof of this theory, as they generated £*** in sales through inclusion in a Glamour Magazine online round up, with traffic and sales being tracked through an included click through link to the clients website.
Whilst creative ideas and campaigns still consistently deliver brilliant results, an active press office with the correct vision of where is best to place a product, a black book of media contacts and how to perfect a product based pitch, is an effective way in which brands can stand out amongst the noise of thousands of other products, to deliver results that make an impact.
Some examples of our product placement wins are below:
