The summer months are often known as #SillySeason, and for those of us that work in PR that means coverage, coverage and more coverage.
It’s called Silly Season because it’s the time when the mass media often focus on trivial or frivolous matters for a lack of major news stories. Schools and offices experience a lull, parliament takes its recess and the media scrambles for news.
Below, we give you a sneak-peak of our latest trends report.
1. The Queen's Jubilee - "Puddings, Corgi cakes and Harry and Meghan are dominating the headlines right now. Brands everywhere are tapping into the power of Queen Elizabeth’s reach with over 40.5k searches online in the last month for ‘queen’s jubilee’...."
2. Harry Styles - "No one at DATS will have a bad word said about Mr Styles. He is our man of the year. Not just for the songs and the clothes! We love Harry’s marketing. It is the epitome of brand building without hard-selling. His social channels are so relaxed that they verge on not very good but his team are clearly extremely smart and calculated with their every move...."
3. Holidays - "Pinterest and WeThrift have already summed up what’s hot in holidays this summer with a great piece on searches which you can read here. Social networks like Pinterest provide the perfect barometer for what consumers are looking for. Stories like the above make for great digital PR campaigns driving coverage and links and supporting your website in search rankings..."
4. Drinks - "We told you in our trend report last year, and we were right. The drink of the year is undoubtedly Tequila! Tequila searches are up to 60.5k (with rum, another spirit seeing a resurgence, only hitting 40.5k), The Rock has his own brand and in the UK in the last month there were 49.5k searches for the word margarita...
5. Pride - "LGBTQ+ culture or allyship is not a trend and should never be treated as one. Pride month is now huge across the world and support of LGBTQ+ causes is something that can hugely benefit a company. But it must be authentic and backed up with real behaviours by businesses that want to get involved. Here’s our top three worldwide brands that have created meaningful Pride month campaigns to admire this year..."
6. Weddings - "Summer 2022 is all about weddings - especially this year with so many cancelled over the last two years. Last month The Caterer reported that UK wedding venues were reporting a 70% increase on pre-pandemic booking levels. So far in May there have been 49.5K searches for the term wedding venues. It’s a competitive market. Now is the time to..."
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