A 17% increase in sales for our client, Macknade
PR vs Meta. How will brands find a way to reduce their reliance on the churn of paid ads in 2024?
PR can meet your marketing objectives and drive the bottom line, if that’s what you want it to do.
See below for a case study that demonstrates how we have supercharged a brand’s sales at Christmas by generating organic coverage in the right media channels driving links, traffic and direct sales that smashed the client’s budget in this crucial sales period.
Brands seemed to be being sucked deeper and deeper into a reliance on Meta right now. December was chaos CPC rising, audiences being stretched and the new AI model just isn’t delivering right.
Facebook and Instagram have become almost wholly pay to play for businesses that focus their marketing hard on sales and leads and it’s creating a vicious circle of fear and spending.
I have lost count of how many people have told me that their 2024 goal is to find another channel that will enable them to step away from their reliance on Meta. Yet each one was reluctant to take the plunge and invest in other channels.
What are we doing?
ERM PR obviously!
But what can PR do?
Well it can do pretty much whatever you want it to do, if you know what that is. I mean, it can’t drive your car or make your lunch, but it can sell your car or convince everyone to eat at your restaurant for lunch.
Can it drive sales? Hell yes. All day long. If you set up the right campaign to drive sales that is.
It is all in the planning.
Why do you need PR?
Your PR objectives should be directly related to your marketing and business objectives. They should be achievable and measurable.
PR can...
Tell your brand's story and build a connection with your audience?
It can make news and reach new audiences
It can sell products and services - even sell them out with the right piece
It can tackle issues or change the direction of a narrative
It can tap into content creators and tastemakers who will endorse your products and shout about how much they love you to their armies of loyal followers
It can improve your SEO by creating links and driving traffic from websites with high domain authority
With our tailored approach to PR, we delve deep into understanding your brand's unique story and objectives, crafting campaigns that resonate with your audience and drive measurable results.
From media relations to influencer partnerships, we know the ins and outs of creating buzz and building meaningful connections.
Keen but still not sure how PR could help you? Why not book a free consultation with our team to map your marketing objectives for 2024 and we can show you how PR could be the solution to your Meta problems this year.