Alternative Manchester Pride Festival

Event and Charity PR

We have worked with LGBTQ+ charity Manchester Pride since 2014.

Our role is to both promote and sell tickets to events and work with the team behind the charity to achieve its vision of a world where LGBTQ+ people are free to live and love without prejudice and improving the lives of LGBTQ+ people in Greater Manchester and beyond.

Every year we handle a content office promoting the world class Manchester Pride Festival in August. We host over 300 national journalists, work with bodies like Marketing Manchester to bring influencers from across the world, organise interviews and photography with artists and work with a whole host of journalists and photographers to generate regional, national and international coverage to raise awareness of the amazing work the organisation does.

In 2020 we worked closely with the Manchester Pride team to take its flagship event online.

We generated an ROI of £1: 1,115,333, meaning that for every £1 spent we reached 1,115,333 people.

In August alone we generated 112 pieces of coverage with a reach of 123 million and an estimated 3m online views.

This included blanket regional BBC and commercial radio coverage, print and online regionally and nationally.

We don’t just promote the event, we promote the city, the charity and the people involved. This helps us tell the story of this vital work completely.