Down at the Social To Deliver Campaign wi-Q solutions

PR and social media agency Down At The Social has been awarded the contract to deliver PR and marketing campaigns for wi-Q Technologies and its CEO, Patience Tucker.

The business, which is funded by Manchester-based venture capital investor Praetura Ventures, has headquarters in Manchester, and offices in London and the Middle East and is pursuing further growth worldwide.

The team is briefed to channel its digital PR, copywriting and brand marketing skills to support the wi-Q digital solution. The campaign will be further supported by a business and tech press office to drive brand awareness in the UK and the Middle East, whilst also providing copywriting and brand identity services to assist wi-Q in delivering a more cohesive global brand identity message. 

The wi-Q team supports a broad range of customers across 55 countries, including some of the world’s largest hotel chains, fast casual dining and food delivery brands.

Daisy said; “At DATS we work hard to find clients that have true synergy with our values and wi-Q is one that really resonates.  Patience is a formidable CEO and an inspirational female leader and as a team of strong women ourselves, we are so excited to both work alongside her and shout about her successes in growing this international brand.

“We have been lucky enough to work with Ruth Knowles, wi-Q’s Head of Marketing, before and know that we can deliver the extension to her team that is vital in the wi-Q growth story right now.”

Patience Tucker, CEO of wi-Q said; “Our wi-Q story is moving fast right now and PR and marketing are going to be integral in keeping the rest of the world up with what we’re achieving.  From first meeting Daisy and Orla from Down at the Social, I was confident that they had the skills and understanding to be trusted with our story.  Not only are they deeply embedded in the hospitality industry but have a proven track record of working with tech businesses both at launch and as they grow.”

Down at the Social recently launched Chapter 2, the UK’s only dedicated dating app for widows and widowers created by businesswoman and widow Nicky Wake, who channelled her own personal experiences of dating after loss into the creation of the Chapter 2 dating app in the UK. 

Yesterday the Manchester based consultancy was delighted to announce Chapter Two’s expansion into the USA and Australia following the unprecedented success of its UK launch in November 2022. 

Chapter 2 will launch in the USA in June 2023 and in Australia in September 2023.  Since its launch in the UK in November 2022, Chapter 2 has seen more than 2,000 subscribers, who are actively dating and interacting, join the app. 

Daisy continued; “Launching Chapter 2 Dating has been a massive success and something we are all extremely proud of. My team has delivered over 13 pieces of national coverage driving meaningful traffic and generating sign ups that have contributed to making the brand new business successful here in the UK and enabling an international expansion just months after launch. Nicky has a brilliant business and we are so pleased to see how successful it is.”

Down at the Social is also further expanding its PR and Social Media teams with both disciplines delivering standalone and integrated campaigns.

Bronia Moszynska has joined the DATS social and content team as social media manager from her role as marketing manager at Pursuit Properties,  following the completion of a Masters in International Fashion Marketing. 

Anna Gilllespie has joined DATS as PR manager, from her role as PR and Communications Manager at LWC Drinks, where she oversaw the trade and consumer PR and media strategy for the wholesaler, its beer brand and 45 pubs across the UK. 

Down at the Social has experience working with national brands including Chapter 2 Dating, MEDAHUMAN, UKBG, KBK, Shoryu Ramen, Skinny Lager/ Skinny IPA, Zymurgorium, HRH Group, Native, OrderYOYO, Chopstix Noodle Bars, Seetec, Manchester Pride, LEGOLAND Discovery Centre and SEA LIFE.  www.downatthesocial.co.uk