What is Girls On Board?
An approach to help girls between the ages of 7 and 18 navigate the often troubled waters of friendship problems.
Girls on Board is an approach which helps girls, their parents and their teachers to understand the complexities and dynamics of girl friendships. The approach empowers girls to solve their own friendship problems and recognises that they are usually the only ones who can.
Girls on Board sessions are non-judgmental and reflective, designed to raise empathy amongst the girls and it is that empathy that fuels the search for harmony and resolution. By empowering girls to find their own solutions, parents need worry less, schools can focus more on the curriculum and the girls learn more effectively – because they are happier.
What was the brief?
DATS began working with Andrew in February as a pro-bono client to help promote Andrew as a leading education expert, promote and raise awareness of the educational workshops, and two of his books; ‘When Girls Fall Out’ , and his most recent ‘Working with Boys’.
Andrew wanted us to help build his brand and position Andrew as an industry and thought leader. He wanted to create awareness of Girls on Board and its approach and generate interest in the educational workshops, and the books. Based on this, DATS created a specific set of KPIs aimed at fulfilling these key business objectives, over a six-month period.
