National Apprenticeship Week with Seetec Outsource

Thought Leadership & Media Relations

National Apprenticeship Week 2021 took place 8th - 14th February 2021. This annual week-long celebration of apprenticeships aims to bring the whole apprenticeship community together to celebrate the impact of apprenticeships on individuals, employers and the economy.

To increase awareness of Seetec Outsource as a leading apprenticeship provider, we worked alongside Breedon, a construction materials group which employs 40 apprentices currently with Seetec, to tap into the massive noise of NAW with an engaging media relations campaign. 

The campaign focussed on Breedon’s apprentices being important during the pandemic to keep the country moving and how Seetec managed to adapt quickly to online learning, with 87% of those surveyed by Seetec being able to carry on learning during lockdown. 

By doing this, we highlighted opportunities available to apprentices in the logistics and freight industry, why people should consider the industry as a career path and looked at why apprentices are available to those of all ages. 

The campaign included three Breedon apprentices along with key spokespeople at Seetec, this provided perspective on the process of starting an apprenticeship and what an apprenticeship entails. 

With apprenticeship starts in England being 46% lower between March 23 and 31 July than the same period a year earlier, according to figures published by the Department for Education, the campaign also encouraged other businesses like Breedon, to consider taking on apprentices. 

The range of stories, case studies and stats allowed us to start multiple conversations with journalists, engaging with a wide range of media and publications. 

This resulted in the campaign reaching 2,300,949 eyeballs and 16 pieces of coverage.