Award Winning PR Agency

Best Use Of Media Relations.

We were delighted last week when we were awarded the Gold for Freshest Media Relations Campaign at the Fresh Awards.

It’s the first award we have chosen to enter and it’s for LEGOLAND® Discovery Centre, our longest standing client, so a special one.

The campaign has been an opportunity to let our creative juices go and create masses of fantastic content to wow media and social media fans getting them engaging with the attraction time and time again.  

The brief was to use our creativity to generate as much media coverage across the attraction’s 1.5/2 hour catchment area as possible.  This meant that we needed to take the activity outside of stories about the attraction as the titles in Preston, Chester, Bolton etc wanted something that would resonate directly with their readers.

With Alex Bidolak, the attraction’s talented master model builder; Shaun Rhodes, the immensely creative North West obsessed marketing manager and Carl Sukonik, Manchester’s favourite photographer, we had a crack team devising story and picture ideas, building models, taking brilliant photographs and selling them in to national and regional media.

MINILAND, the attraction’s LEGO® recreation of various buildings and landmarks from across the North, was the perfect canvas for our campaign.  

We recreated everything from the heart-stopping Corrie fire to the tremendous efforts of women across the region as they donned their running shoes to take part in the Race for Life raising money for Cancer Research UK.   We crashed Alex Ferguson’s retirement media furore with a life size LEGO® model of the Premiership trophy and even put two stormtroopers on the roof of the Trafford Centre.

The Corrie fire pictures were shared by Coronation Street and ITV across their social channels reaching over 400,000 followers and the team at the soap loved them so much that they have them displayed on the notice board in the green room.

The team generated a steady stream of great quality regional and national coverage for the attraction throughout 2013.

Not only has this content been successful with key media but it has also generated a tangible increase in social media engagement through the brand’s key social channel, Facebook, driving Likes up to 10k and generating 2,894,657 page impressions across the campaign.

Now to the hard bit – devising next year’s award-winning campaign.