Down at the Social crash This Morning

Today saw the 25th anniversary of This Morning and to celebrate TV gods Richard Madeley and Judy Finnigan were presenting the show from the original set at the Albert Dock in Liverpool.

Having had a model of the Dock in MINILAND since opening there was no way our client LEGOLAND® Discovery Centre was letting this pass without getting right in the thick of the action.  Alex immediately uninstalled the model from the attraction’s mini NW model display and got to work creating a TV studio and weather map complete with minifigures representing Richard, Judy and one time weather man Keith Lemon.

The team tweeted pictures of the model tagging the show and the team at the Albert Dock and waited to see their response.  Luckily we didn’t have to wait long, 18 retweets later our pictures had been shared by ITV’s Twitter team and the show’s Twitter account to over 300,000 of our client’s key target audience (mum’s who love daytime TV).  

This picked up momentum and before we knew it Alison Hammond had shared our photos to her 131,000 followers further driving RTs and shares from Bella magazine and other media titles.

We offered the model to the team for the show and sadly they didn’t have enough time to guarantee us a spot BUT that didn’t stop us… Pippa and Alex arrived at the studio at 8.30am this morning and before the show had even started they had met Eamonn Holmes and he had tweeted a picture of the model to his nearly 600,000 followers. 

Then Alex was invited on to the show to be interviewed about the model, then he did a radio interview with BBC Radio Manchester and Heart FM, then he went on Granada Reports and to top it all off Richard and Judy asked if they could take the model home! 

That one LEGO® model reached over 1 million Twitter fans in just a few hours all with our client’s Twitter handle alongside it.  

The digital world has changed PR more than many of us can begin to understand, and social media has opened up channels for brands to talk to media, celebrities and viewers in totally new ways, but nothing has replaced the thrill and excitement of seeing your client/ product on one of the nation’s favourite TV shows.  

As a PR and social media consultancy what we really love is seeing the two elements work together, creating lasting engagement that will help drive our client’s brand and generate conversation with their fans.