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Instagram Algorithm Update

Yes, Instagram changed its algorithm again. Happy Friday Social Media Managers. What better way to start your weekend *cries*

Have no fear though, our Social Media Manager, Bronia is here to give you an easy breakdown of what’s going on. 

As of today, Instagram has introduced a new algorithm for its users worldwide. This shift could have significant impacts on the way we use the platform and how our content is shown to others.

Here are the essential details you need to know about Instagram's latest algorithm change.

The new algorithm is designed to prioritise newer content. This activity ensures that posts are more relevant to the user due to the recent time frame. This means that the likelihood of seeing posts from days or weeks ago is now significantly reduced.

Instead, the focus will be on what is happening currently, in real-time. The algorithm will also factor in the user's browsing activity, and it will show users the posts from accounts that they engage with more. This is all in an effort to make the app's content more relevant and personalised.

How can I grow with the algorithm update? 

So, what should you be doing to grow your Instagram following and engagement following Instagram’s latest algorithm update?

  1. Up your posting frequency. Stick to once a day 5-7 times a week. 

  2. In-app editing always. Yes, that includes no CapCut content now either, but they are supposedly working on their in-app editing tools!

  3. No 16x9 videos, no black borders. Vertical always (you should already know this because of Tik Tok but one off’s no longer allowed)

  4. 3-5 hashtags per post. Yes I know, I’m mad about it too. 

  5. Captions are now your biggest focus for search visibility. Hashtags won’t get you exposure as they used to. 

  6. Trending audios only. No outside music! Top tip - visit @creators on Instagram to see their listed trending audios. Thank me later. 

  7. Stories. This one will hurt and I’m sorry… SIX a day, two around 2am, two at midday and two at night. 

  8. Get as many CTA’s in there as possible, use all the features and engage with your audience like your life depends on it (it does).

  9. They are starting to test charging creators and businesses for a blue tick around the world, excluding the US. I have a feeling this won’t catch on though. 

Stay safe out there my fellow social media managers. And maybe pour yourself a stiff drink. 

Mel Hill