The role of personality profiling for building our Manchester PR team

Whether your team specialises in influencer marketing campaigns, summer trends or Manchester PR (or all of the above like us!) - we think it’s vital to support your team members firstly in getting to know themselves really well and in turn, one another.  

As the great businessman and author Stephen Covey said, “We should always seek to understand before seeking to be understood,” and in this blog, our ops director, John Magee looks at two of the HR industry’s most popular tools for personality profiling.

First up - Belbin - and the nine (yes, NINE) team roles. 

The beauty of the Belbin system is that once team members have completed their individual reports, the manager receives a team report which can be used to spot particular strengths and crucially, any gaps within the group skillset.  This can be really helpful when recruiting (as managers know the types of quality to look out for) and when looking for the most suitable team member to do a particular job.  

Here’s how at works with some of our Manchester PR team -

Daisy, our MD is a Resource Investigator - this makes perfect sense as she is inquisitive, outgoing and always looking for the next opportunity for us and our clients.

Our Account Director, Orla, is a Monitor Evaluator - that means she is strategic and discerning with excellent judgement!

I’m a Completer Finisher - so pick me if you want someone to go through a piece of work right at the end to polish and perfect it.  That’s right - I get all the fun jobs!

The second personality profiling system we are looking at is DiSC

DiSC can help to raise self awareness, improve management efficiencies and ultimately aid teamwork.  DiSC categorises us into 4 main groups - Dominance, influence, Steadiness and Conscientiousness through models initially developed by William Marston in his 1928 book, The Emotions of Normal People.  

When we stand up the rest of our team against DiSC we think it looks a bit like this -

Our PA Amber looks after us all - she is calm, patient and loyal - a typical ‘S’ profile.

Ella is our PR Assistant and a classic ‘i’ profile - collaborative, energising and full of enthusiasm - no surprises then that she is brilliant at building relationships with journalists to get amazing press coverage for our clients. 

Last but by no means least - our Social Media Manager, Bronia - driven, daring and OBSESSED with delivering results for clients - you guessed it, all the key traits of the ‘D’ profile. 

It goes without saying that we all like to get to know our clients just as well as our team so please get in touch with us if you would like to chat about your business and how we can help!