‘How to do PR’: 4 Top Tips for a Successful PR Campaign

Creating a successful PR campaign can seem simple but a lot of work goes on behind the scenes.

Whether you are a beginner in PR or a PR expert, taking a step back and simplifying the process is ALWAYS a good idea. That is why we have put together our four top tips for a successful PR campaign.

1. Define clear objectives

It may sound simple but it is SO important to identify what you want to achieve from this campaign. Do you want to increase brand awareness? Launch a new product? Attract people to an event? It can be tempting to rush into planning but it is so valuable to start at the end and decide what your ideal outcome would be, and how you will measure success.

2. Who are you targeting?

This is CRUCIAL. Thinking about who your audience is allows you to tailor your campaign. Each demographic has a different way to most effectively target them whether that is through social media, deciding whether to integrate influencer partnerships or simply choosing your key media targets.

3. Why are you different?

It is so important to know the industry you are working within and what is already out there. This is essential to deciding where your campaign is positioned and why you stand out to journalists, influencers and the public. 

4. Timing is everything

You could have the most successful PR campaign in the world, but if it is launched at the wrong time, no one will know about it! Take time to research when your target audience will be most engaged, are there fun ‘national’ days you can get involved in? Be prepared to be flexible and work reactively. Is there space for your story in the news agenda? Is there a viral story that compliments your campaign?

To finish off, here are some of our favourite viral PR campaigns recently…

1. Fenty Beauty and the Super Bowl

We couldn’t not mention this one… Fenty Beauty absolutely smashed this. Since the announcement that their founder, Rihanna, would be performing at the Super Bowl Halftime Show, the PR team did not miss a beat. From launching a superbowl ‘Team Fenty’ range across socials, to creating a viral ASMR Tik Tok with over 12 million views to date. Rihanna herself then touched up her makeup using a Fenty Beauty Powder, the real cherry on top! This resulted in some excellent reactive PR with the team sharing meme’s and images as they came in. 

2. Who Gives A Crap?

Australian toilet paper brand ‘Who Gives a Crap’ is clearly aiming for laughs with its brand name, and its most recent Valentine’s campaign did not disappoint either. With a huge focus on sustainability, the brand announced that it would love for consumers to send in love letters from their exes to be recycled into toilet paper. This campaign got international coverage, even reaching us in the UK! Humour and novelty campaigns can really go a long way. Ultimately, this increased the brands awareness massively and received great results!