Is it too soon for Christmas to be cancelled?

DATS Audience Research.

Christmas parties, Eat Out To Help Out, live events and holidays – find out what Brits are thinking and what they have planned.  Get free access to our bespoke audience research following the reopening of the hospitality industry… email audience@downatthesocial.co.uk.

Our third piece of research carried out with CGA has just landed and the most striking stats show us that Brits are just not comfortable planning ahead and the biggest loss yet could be the iconic work Christmas party.

Instead of worrying about embarrassing moments with the boss the morning after, it’s infection and social distancing that might signal the end of the great British tradition of work Christmas dos.

When asked about the future only 33% of Brits feel they would attend a work Christmas party.

Also 60% are not prepared to book tickets to bigger events like gigs or festivals until at least next year.  Only 40% have booked a holiday and 44% see hols abroad as more risky, yet 39% still favour hotels over private accommodation (29%).

The day to day hospitality industry is starting to see green shoots but the nation is divided as 55% are still staying away from bars, restaurants and pubs.

Those that are going out are making a huge difference as 70% of them have been out more than three times.  And of course its the great British pub that is getting them the most excited!

The remainder of the report explores who feels safe where, what they want to see more of and what they plan to do in the next 12 months. Get in touch if you would like to see it.