Tech positivity, New York Women's Foundation and Badoo.

Campaign Hits & Misses.

Our account executive Lottie Milk looks through campaign hits & misses of the week! It’s been an unusual one to say the least, following the recession announcement and the A-level results shambles but what else has been happening in the world…

HITS

Billie Eilish Celebrates Gen Z Tech Positivity In Deutsche Telekom Campaign

Billie Eilish features in Saatchi & Saatchi London’s new #WhatWeDoNext campaign for Deutsche Telekom, which offers an uplifting theory on young people and their use of tech. A study found that nearly three-fourths (69%) of young people believe that their generation is frequently misunderstood, with the campaign aiming to capture Gen Z tech positivity and demonstrate the power and potential of youth in creating a better future. I personally love that the film is narrated by Billie whose words and music about mental health are very important to Gen Z.

New York Women’s Foundation Is Telling People To ‘Trust Black Women’ In New Campaign

An outdoor campaign by the New York Women’s Foundation, an anti-racist organisation focused on supporting minority women, is asking New Yorkers to ‘Trust Black Women’. The headline on billboards and newsstands around New York is instructing passersby to “Trust Black Women” as a way of supporting them and elevating their roles in society. I think this campaign designed by Lana Matsuyama is a good way of raising awareness that diversity is still lacking and fighting for change.

MISS

Badoo Thanks People For Sacrificing Sex During Covid Pandemic

Badoo pays tribute to masturbators for sacrificing sex for your country. The dating app Badoo has launched a new campaign to celebrate the people who have selfishly resisted to have sex during the global pandemic. London based agency The Romans has teamed up with British illustrator Alice Skinner, known for her ‘tongue-in-cheek’ illustrations, to create a range of colourful slogans including ‘Flick For Victory’ and ‘Make Do And Masturbate’. The campaign appears on billboards and posters around London as well as on social media, however lots of followers have responded negatively to this campaign calling it a ‘disgrace’ and ‘inappropriate’ to display overly sexualised imagery in public.