Tik Tok, Setapp and Klarna...

Campaign Hits & Misses.

Campaign Hits & Misses

This week has been a resounding hit! So with that in mind, our account executive Lottie checks out some of the creative hits in more detail.

TikTok Launches Largest Ever Global Campaign

TikTok has launched its largest ever US advertising campaign as the app faces a potential ban in the US. The new campaign will highlight the impact that the app has on millions of Americans by celebrating the TikTok community and the creators who have made TikTok part of culture. The campaign will feature a short video which shows users participating in challenges and some of the world’s most popular online trends. TikTok wrote in a blog post on Tuesday, “As an idea catches on, so too does its impact across borders, cultures, languages and communities”. I love the idea of this campaign and how it offers value to TikTok’s audience.

Droga5 London Creates Brand New Campaign for Setapp

Setapp’s new campaign is called “Don’t Get Sidetracked. Get Setapp” and revolves around three comic films, directed by award-winning director Jeff Low, to show the dramatic consequences of not finishing something. In the film ‘Disappearance’, a magician makes a man disappear but gets sidetracked before bringing him back, so his wife is left searching for him for the rest of her life. The campaign has launched globally and across social channels to target a wider audience. I love the humorous reminder in this campaign that really portrays what Setapp is all about.

Klarna Launches Virtual Festival 

Klarna, Europe’s most valued fintech company, has announced their first virtual festival which is taking place on 20th-23rd August. Klarnival will bring the festival straight to the comfort and safety of your own home by broadcasting the talents of 20 music acts via Facebook and Instagram Live. There will also be a range of themed competitions, events and masterclasses from brands including Morphe and Go Outdoors. Klarna will be making a donation to independent UK charity ‘Help Musicians’  to provide help and opportunities for musicians during this time of hardship.

Posted: 21.08.2020

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