Our brilliant PR assistant, Emma, brings a trend report to our monthly team meetings, and we feel they're just too good not to share with you.
Here's Emma offering some context in her own words...
Ah! The monthly DATS trend report, arguably my favourite time of the month.
We know that noticing trends is important. That’s the easy part. We can all read the news, engage with TikTok and check the ‘hot or not’ lists in consumer magazines.
However this month, we’re looking at ‘what’ and more importantly ‘why’. We can all spot the trend but how is it relevant to PR and marketing and where did it come from.
Will I ever buy a pizza oven? I’m not sure. I mean, I don’t have a garden at the moment and I’m not sure my landlord would allow one to be installed in our kitchen.
So why do we care that more people are buying pizza ovens?
Firstly, it shows that outdoor areas and gardens are becoming more important in the UK, alongside the rise in popularity of alfresco dining. This ‘alfresco dining’ trend can also be seen within the hospitality sector and coincides with the Eurocentric diet people are embracing in the UK; think focaccia bread and bruschetta.
Secondly, with Covid restrictions over, Brits are relishing in new freedoms and making sure they socialise. This, alongside an incoming summer, means hosting, cooking and guess what? Pizza ovens.
Nevertheless, it’s not all about the pizza ovens this month, we’ll be looking at the increasing trends of secondhand fashion (ciao Missguided!) and the nationwide dominance of Binley Mega Chippy.
Hopefully you can notice some of these trends and if not, they’ll be ones to spot in the future. Let us know what you think!
Scroll through the images below for the full report.
