The best social media platforms for YOUR business
Our social media apprentice Katie is here to walk you through which social media platforms are best for your business, and why.
These days we all use social media, right? Well, so do your customers! Let’s break it down a bit…
With so many social media platforms it can be super hard to choose which one will be best for you. But fear not, we’re here to help. Firstly, different platforms appeal to different audiences and age ranges; for example, Facebook for is great for marketing to an older audience, as the amount of young people using Facebook is dropping year on year.
Let's get into some specifics…
Facebook; the first social platform that most of us started on (apart from MSN or Myspace). In the UK alone there are over 44.8 MILLION users, which is almost two users per household! Make sure you use that to your advantage. If you think about it that’s a hell of a lot of potential customers!
The numbers;
44% of the UK online population use Facebook every day
There’s a pretty even split between men (48%) and women (52%) on Facebook
Users spend an average of 23 minutes a day on Facebook
Only 16% of users are 18-24
Hot tip: These days every platform is trying to push short video content to compete with Tiktok so use it! Short snappy videos are great for those of us with short attention spans.
Must-do: Make your content colourful, creative and eye-catching.
The much-loved bird app! Great for news, information and memes. Want to make jokes about your brand in the hopes your memes go viral? Twitter is the one for you.
The numbers:
In 2021, 19 million people had a Twitter account, which is just under half of the adult UK population
More than half of UK users are men
More than half of UK users are 35+
Hot Tip: Twitter is also a great way to chat to your customers; if they've got anything to say (whether it's good or bad) you can instantly reply to them!
Must-Do: Be weary and careful of your responses – if you do get negative feedback on Twitter, maybe don’t have a go at them, you never know who's watching…
Instagram ads are everywhere, from stories to reels to sponsored posts, they’re all over the newsfeed. You want one of your ads to be one of them right?
The numbers;
Estimated 30.6 million users
Largest group of users are 25-34
Around 80% of users are looking for inspiration from the businesses and brands they follow
Hot Tip: Inspire your audience! And by inspire we mean inspire them to buy your products or services (but be careful not to hard sell!).
Remember: You’ve got this. You just need to get started and trial a few different strategies. Whack those ads on, message those influencers, what do you have to lose?!
Must-do: Influencers. Especially on Instagram, they’re a great way to get your products to the masses. A lot of influencers will happily share your product if you send them a sample, so what's the harm in it? Send your product to one influencer and bam, you have a chance of reaching a whole new audience!
Tiktok
Last but not least, Tiktok. The newest and most popular social media platform. We all tried to resist it and instantly got hooked (it wasn’t just me right?). Do you want to sell to the broadest market and have the highest potential of going viral? Head over to Tiktok.
So many brands have become insanely popular because of Tiktok and the next one could be you.
The numbers:
Over 3.7 million users in the UK (and growing by the day)
Average daily time spent on the app is 41 minutes
Tiktok is the number one most downloaded app in the UK