Trend 1: NEW SOCIAL MEDIA FEATURES
INSTAGRAM: ADD MUSIC IN NOTES
This could benefit small businesses by helping them to highlight new music tracks or share their own.
Although notes haven't been hugely successful on the app as yet, they have been popular with younger users, with over 100 million teen accounts sharing notes in the past 90 days.
INSTAGRAM: DOWNLOAD REELS
The Head of Instagram has announced that they are launching an option for users to download Instagram reels on their phone’s camera rolls that are shared by public accounts. Accounts can limit the ability to have their Reels downloaded.
TIKTOK: AI SCRIPT GENERATOR
TikTok has added a new script generator tool within its Creative Center to help users create better video clips on the platform. The AI-powered tool maps out video concepts based on prompts and relevant keywords, and generates a selection of sample video scripts for users to consider
TWITTER: DAILY TWEET LIMIT
Elon Musk has announced that Twitter will temporarily limit the number of tweets users can read per day — with separate limits for paid and unpaid users — to combat computer programs that comb through posts to extract useful data from the platform
Trend 2: GRIMACE SHAKE
McDonald's reintroduced the Grimace Birthday meal in the US on June 12 to celebrate the purple character's 52nd anniversary. As a result, a new trend has emerged where people pretend to be dead after consuming the purple drink.
The trend is "quite literally just a meme" according to the original creator.
Like most trends, the popularity of the Grimace shake will gradually fade, especially since it's a limited edition item available "while supplies last." The trend has seen the support of multiple famous faces, from actress ad filmmaker Courtney Cox and, to celebrity chef Nick DiGiovanni.
Trend 3: TAYLOR SWIFT: THE ERAS TOUR INTERNATIONAL
Taylor Swift announced international dates for 'The Eras Tour,' and the demand for tickets is through the roof.
There are an estimated 750,076 tickets available across the 11 UK tour dates and 2.9 million people are predicted to attempt to buy tickets, meaning 2.1 million people will likely miss out - that's over 70% of fans that will not get tickets.
