The Influencer Podcast Takeover: The Transition from Screens to Ears
Influencers are constantly forced to adapt to stay on top. Most recently, this is in the form of podcasts.
Brand new influencer and celebrity podcasts are popping up left, right and centre, changing the game and offering a new way for influencers to connect with their fans in a more intimate and conversational format, while also benefiting brands in the process.
Unlike filtered posts and edited videos, podcasts allow influencers to share their raw thoughts and experiences, often leading to a hilarious outcome. Listeners get a glimpse into the real lives of their favourite influencers, creating a sense of intimacy and community that goes beyond their curated social media feeds.
The earning potential of influencer podcasts is one driving force behind their popularity.
Influencers can generate income through sponsorships and advertisements. It also provides an opportunity for the influencer to broaden their horizons and promote themselves. Moving them away from being ‘just an influencer’.
The accessibility of podcasts, means that the influencer’s content can be consumed on-the-go, their followers can be on their commute, working out, or doing the washing up and still engaging- the dream!! This creates a loyal and dedicated audience, who often follow on other social media platforms.
‘How can this be beneficial to my brand?’
By collaborating with influencers on their podcasts, brands can tap into the trust and loyalty that influencers have established with their audience. Through sponsorships or brand mentions within the podcasts, brands can adapt their influencer marketing into this new channel.
This organic approach allows brands to reach their target audience in a way that feels genuine, relatable, resulting in higher engagement from listeners. There are also plenty of podcasts which feature guests, approaching a podcast that fits your niche can result in authentic exposure for yourself and your brand.
Our favourite podcasts are a common topic of office conversation at Down At The Social, here are some of our favourites if you fancy giving the podcast world a go!
Grace Beverley: ‘Working hard, hardly working’
Grace is a serious DATS favourite, her podcasts feature guests each week, discussing their journey into their industry or life accomplishments. From learning more about your favourite brands and marketing or honest dialogue on a rarely spoken topic, this podcast has something for everyone and is sure to introduce you to interesting people and brands.
Sophie Habboo and Jamie Laing: ‘Nearly Weds’
These reality stars, turned influencers, found fame (and love) on E4’s Made in Chelsea. Their podcast originated to document their journey to the altar, but is filled with hilarious anecdotes and bickers from their relationship. This is the perfect silly and light-hearted podcast if you need a switch off.
Sophia and Cinzia: ‘The Girls Bathroom’
These besties, turned influencers have perfected engaging with their fan base. Following a successful YouTube channel the duo started the podcast, now complete with merch and a tour. They answer dilemmas from their fans, providing a rollercoaster of emotions, including a lot of laughs!
Jessie and Lennie Ware: ‘Table Manners’
Jessie and her mum provide the food and the laughs for their A List guests each week. Over a meal, cooked by Lennie, they discuss all things food, family and fun. The mother-daughter dynamic makes for great listening and their guests are a great mix of interesting people with interesting stories.