New work with some old friends!
We kicked off 2022 with a strong Q1 as we began fresh journeys with a number of new exciting clients.
Well, some of them, not so new! Let us explain…
As some of you may know, last year we were tasked with launching and building Kampus’ social channels.
Kampus is a vibrant new neighbourhood in Manchester’s city centre, a collection of old and new buildings which offers a melting pot of architectural styles and builds on a rich cultural heritage, making use of historic buildings that lay derelict for years, right next to the famous Canal Street in Manchester’s Gay Village and just minutes from Piccadilly Station.
Kampus is operated and managed by Native Group, a property management company that focuses on restoring and refurbishing lost and forgotten areas of iconic cities in the UK. With over £2bn in assets under management, Native has an impeccable reputation for converting investors’ ideas into tangible success, and with Kampus being the company’s biggest and most ambitious project yet, getting the social media right was absolutely crucial.
Our brief for Kampus was to start from scratch and build up a formidable social media profile that captures the unique vision and wide scope of the project, from its revolutionary built-in commercial communities to its thriving event spaces to its unrivalled apartment design and residential perks.
Alongside this all-out campaign for brand awareness and buzz, it was also crucial that it converted into tangible leasings and leads for the client. We blew expectations out of the water by making Kampus’ social media its primary source of leads during the period in question. Below are some statistics that we delivered in the month of March, that illustrate how well-rounded our range of results had become…
View our case study on our success with Kampus here.
So that’s exactly what we did; we delivered. And as we head towards 9 months of stellar success with Kampus’ social media accounts, you can imagine how happy we are to get the call from Native’s Marketing Team asking us to get on board with three other brand new assets…
A month or so later, we are now up and running and operating the social media for four of Native’s build to rent assets across the UK, with Kampus here in Manchester, two developments in the South of England in Woking and Milton Keynes, and a really exciting new project in Leeds.
One of the things that we’re most proud of as an agency, is our evolution from a “Manchester” agency with local and industry-specific clients, to an agency that, whilst still supporting a wealth of local businesses achieve their goals, has branched out into new, national industries, with new partners, as can be seen with Native in the built space.
But this new business isn’t just a sign of what’s to come for Down At The Social when it comes to who and what we work on, it’s also a sign of our ever-growing ability to offer industry-topping social media services.
As we look ahead to 2022 and beyond, we’re overjoyed to say we are still delivering value to our clients every single day. And there’s no better feeling than seeing that value be recognised and rewarded through an expansion of a partnership with such an exciting client as Native.