TOFS marks fifty years on the high street with DATS!

Retail PR.

We have now been appointed as retained consumer public relations agency for value retailer The Original Factory Shop.

The partnership comes after we delivered a series of campaigns for The Original Factory Shop last year, originally targeted at bringing in new customers to the budget favourite’s 168 high street stores, and focussing on developing home and garden range plus ongoing beauty and sportswear events with national media coverage and influencer engagement.

As 2019 marks the 50th anniversary of the brand, we will focus the activity in the first half of the year on community engagement and celebrations within the 168 stores across the UK. This will run alongside an ongoing media relations press office and bespoke campaigns focussed around key trading periods and the retailers’ support for charity Make a Wish.

You might remember that last year we handled a campaign for The Original Factory Shop fronted by Corrie star Helen Flanagan to promote the retailer’s range of pyjamas which were sold in the run up to Christmas to raise money for Make A Wish UK, the charity which grants wishes for seriously ill children.

Alison Palmer, head of marketing at The Original Factory Shop, said; “Since we started working with Down at the Social we have seen a marked growth in our reach as we have connected with a much wider audience who love our products and create such brilliant content around them. ”

We are really pleased to be working with The Original Factory Shop on a retained basis this year. Between the great value beauty products and on-trend homes range the brand is offering, we have a fantastic and varied offering to promote to enable us to support the business to smash its targets in this its 50th year of trading

The Original Factory Shop offers affordable, functional and stylish products and top quality household brands in their 168 stores across the UK. There are thousands of products available at low prices, including fashion, beauty, home and more; with up to 70% off RRP on big brands.