Cocktail Masterclass From A Flamingo Farm

Virtual Consumer Engagement.

Making cocktails with real life flamingos might not seem like the dream combination but it is when you are Zymurgorium - the makers of FlaGINgo!

The brand has seen online sales of its FlaGINgo pink gin sky rocket in lockdown so they tasked us with engaging with these new consumers to drive further sales.

We knew that consumers we desperate for new and engaging things things to do and that booze was factoring highly in lockdown life. So the only natural thing to do was host a cocktail masterclass from a flamingo farm…

To promote the masterclass we first help a ‘test’ event with a collection of influencers that we knew were fans of the brand. The content they created was brilliant for reaching existing and potential Zym customers.

We engaged with xxx influencers with content that reached xx eyeballs.

Next up came the consumer event which saw 50 gin fans making cocktails with our in-house bartender and Manchester tv, radio and zoom royalty Hattie Pearson.

Zym fans loved it and we saw a further uplift in sales as a result.

Coverage generated for the event included xxx, reaching another xxx eyeballs.