DOWN AT THE SOCIAL
A national PR agency that loves and lives in the North
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Work

We combine ideas and influence to drive impact through word of mouth and brand engagement.

The Jordan Hotel

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News-jacking I’m A Celebrity.

Did you watch Jordan on I'm A Celeb?

We loved him, and so did Michael and the team at The Lawrence Hotel, so we renamed the hotel to support Jordan on the show.

With a logo redesign, a press release and a new URL, we turned this idea around in 48 hours and got it out to press, generating coverage with The Metro, The Mirror, Pendle Today, Lancs Live, Lancashire Telegraph and the Burnley Express.

News jacking is a brilliant and often quite low budget tactic to generate mass headlines and awareness for a brand.

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