The celebration on August 1st alludes to the regimental anniversary of the Battle of Minden and the wearing of roses in the headdress on that day. The date is also the anniversary of the emancipation of slaves in the British Empire in 1834, for which a Yorkshire MP, William Wilberforce, campaigned.
So we thought it the perfect time to highlight our very own Yorkshire-based client, the HRH Hotel Group.
HRH Hotel Group is a collection of some of North Yorkshire’s best loved hotels, restaurants and pubs offering unique service and character. Their properties are the perfect place to rest your head and indulge in the finest food after a day exploring the historical attractions that Yorkshire has to offer.
The group comprises three classic hotels, three charming and characterful inns and one quintessentially British pub.
When Down at the Social came on board, we quickly identified that we were not dealing with an ordinary hotel and restaurant group, but rather a group of unique and individual properties, run by a team with hospitality at their very core.
Identifying the personalities of each property requires us to tailor the PR offering to every one, treating them all as unique brands. The strategy and approach at The Yorkshire hotel - a classic, British hotel - is very different from The Fat Badger - a charming, cosy pub where pints and pies are king.
One of our first tasks when we started working with HRH Group in May 2021 was creating awareness around the brand and making noise to launch their newest project; a full scale renovation of their boutique York hotel, Clementine’s.
Having been tasked with creating a PR campaign around the launch we had to first identify its USP; its charm and quirkiness - two things it has in abundance.
Some research led us to a rather famous Yorkshire man, a chemist by the name of Joseph Terry who is responsible for the invention of one of the UK’s most loved confectionery items, a staple of the Christmas stocking - the Terry’s Chocolate Orange.
We worked with Clementine’s to create a dedicated Chocolate Orange hotel suite, giving chocolate orange lovers the chance to indulge in a chocolate paradise with the room, including chocolate orange-themed gifts upon arrival as well as a series of themed chocolate cocktails created by Clementine’s in-house mixologist, with Chocolate Orange Daiquiris stealing the show in the bar.
The campaign was met with rapturous applause from the press and generated national and regional coverage for the hotel, driving awareness, SEO and direct bookings.
Through our everyday work with HRH Group, we secure media review visits - most recently the Evening Standard - and are always brainstorming new and exciting campaigns.
We are currently working on a Christmas campaign for their Harrogate properties, as well as pursuing opportunities to keep the York properties front of mind for visitors to the north.
We look forward to continuing to work with HRH Group in 2023 and beyond and have some exciting plans and campaigns ahead.
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