Building The Future Of The Aviation Industry

One of the hardest hit industries during the Covid-19 pandemic has been aviation. With the help of Seetec Outsource, apprentices are playing an important role in helping the industry to take-off again.

The UK inbound tourism industry which is worth 28.4billion, has experienced tough restrictions during the pandemic, with ever changing requirements for testing to fly along with the unpopular ‘traffic light’ system, all which has only recently been removed. Domestic travel was down by 75% in 2020, in comparison to 2019.

As a result of an uncertain two years for the industry, furlough or redundancy has been common amongst companies in aviation. Therefore, Seetec Outsource was looking to aviation apprentices to ‘Build The Future’ of the aviation industry.

We worked with Seetec to highlight the fantastic work that Seetec Outsource does to provide opportunities to apprentices to pave the way towards a brighter future along with providing struggling industries with the talent needed to get back on its feet.

Through a targeted and informed media relations campaign and working with key stakeholders including SaxonAir and 2Excel, we were able to supply the media with a range of current aviation apprentices and experts in the industry for comment, which added informed value to the campaign.

Being able to communicate real life stories about aviation apprentices, we were able to showcase the real change they are making to the industry and how essential they are. The campaign saw 16 pieces of coverage with an accumulated reach of 1,636,127, appearing across key trade and regional publications, including a national piece in The Metro print.