Six Months of Social Media with Kampus
Kampus is a vibrant new neighbourhood in Manchester’s city centre, a collection of old and new buildings offers a melting pot of architectural styles and builds on a rich cultural heritage, making use of historic buildings that lay derelict for years, right next to the famous Canal Street in Manchester’s Gay Village and just minutes from Piccadilly Station.
We started working with Kampus in June 2021, from here we have helped them build a loyal, engaged and inclusive community online to reflect their growing community of residents. In under six months with Kampus, we have almost doubled their Instagram following which is now 7,200+ people strong.
Through the creation and implementation of expert social media strategy and consistent account management, Kampus now reaches over 4,000 individual accounts each week. We have grown reach significantly on Facebook and Twitter despite the challenge of those channels being less visual-centric than Instagram. What’s more, we’re proud to say we have built a healthy and sustained engagement rate of 2-5%, which is way above the average for a brand on Instagram.
The Kampus social channels are also the number one marketing tool for driving viewings and we are proud to contribute exceptional growth not just to the social media, but also having an impact on Kampus as a business.
The Kampus gardens and Bungalow are the central feature of the community and are permanently open to the public, with the Bungalow operating as a village hall for pop-up events and community groups. The neighbourhood is alive with events and will be home to independent bars, restaurants, cafés and retail from brands including General Store, Nell’s and Bread Flower, all of whom we have helped drive attention and interest to through our well-executed campaign launches.
When Kampus initially came to us, they needed help in growing, engaging and mobilising their social media followers, and that’s exactly what we have accomplished.
As a relatively new community in the city centre of Manchester, our main challenge was to ensure that Kampus’ social channels highlighted all of their unique selling points. This included:
Being “Manchester’s Garden Neighbourhood”: At the heart of Kampus is a public garden designed by Exterior Architecture.
The Bungalow: Kampus has its own village hall-on-stilts in which they host everything from pop-up restaurants to artisan workshops, offering unique lifestyle opportunities to residents.
A long list of inclusive amenities: pets, gym, yoga, cinema, work lounge, broadband included, you name it - Kampus had it.
The ability to get started right away: Kampus is unique in that it does not require a fee or a deposit to start living there.
Once we narrowed down Kampus’ main selling points, we then made sure we ran a strong scheduling strategy that would allow for each pillar to be highlighted - the gardens, the events launches, the amenities, etc - in its own way.
Through strong and strict copywriting we nailed the tone to ensure we remained consistent and true to their branding, and utilised call to actions to drive people towards booking a viewing.
Through our everyday account management, we help Kampus stay on top of their comms (whether that be someone who is enquiring about an event or someone who is looking to make a booking of an apartment) and have also created a healthy and supportive community on their channels.
We look forward to continuing our work with Kampus into 2022, with lots of exciting campaigns and events coming up on their schedule.
You can see our work in full by checking out Kampus’ social media channels here:
Instagram: @kampusmcr
Twitter: @kampusmcr