Introducing The Chocolate Orange Room at Clementine’s

Clementine’s, is a newly renovated boutique hotel situated in the heart of York. We were tasked with creating a full-scale PR campaign to raise awareness of the hotel, making sure to highlight its quirkiness. 

Blending classic art with modern-day mischief, Clementine’s sees cheeky interior touches, where Parisian chic meets Yorkshire heritage. So, what did we do to stand out in the hotel market?

Looking to highlight a distinct part of York’s history, one particular individual who lived there, a chemist called Joseph Terry invented one of the most famous and beloved confectionery items, Terry’s Chocolate Orange. 

Looking to pay homage to the iconic Chocolate Orange, we worked with Clementine’s to create a dedicated Chocolate Orange hotel suite!

The aptly named Chocolate Orange Room gives chocolate orange lovers the chance to indulge in a chocolate paradise with the room, including chocolate orange-themed gifts upon arrival.

A series of themed chocolate cocktails were also created by Clementine’s in-house mixologist, with Chocolate Orange Daiquiris and After Eight Mojitos available via room service, or to be sipped in the hotel bar, providing guests with the full chocolate experience. 

It all started with a very fun and slightly cheeky photoshoot at Clementine’s. Our wonderful model looked to recreate a scene from the cult-classic American Beauty, covered in orange rose petals. 

The campaign was met with rapturous applause from the press with one journalist describing it as ‘Genius PR’. 

We generated heaps of national and regional coverage for the hotel, driving awareness, SEO and direct bookings. Also ensuring that all coverage had direct links back to Clementine's website, ensuring a steady stream of referral traffic. 

One of our values at Down At The Social is not just doing PR for PR sake. This is very much true with this particular campaign. Whilst we wanted to do something fun, we wanted to do something that would see our client benefit, with direct links back to the Clementine’s website. Some great exposure and a flurry of bookings! So thanks Terry, we owe you!