Diablesse Celebrates International Women's Day

Creative PR Campaigns

Led by a team of women, Diablesse Rum, is an independent female-owned rum brand based in Manchester, disrupting the landscape of a predominantly male rum industry.

Owner & Managing Director, Cleo Farman, has an ethos to champion a more female-inclusive approach to rum, with Diablesse Rum the result of Farman’s year-long exploration of rums, personally creating and testing different blends and flavours.

For International Women's Day 2021, with the country in lockdown and IWD events forced online, we worked with Diablesse Rum and Manchester-based illustrator and graphic designer, Alexandra Francis, to create two limited edition prints of two inspirational women, past and present.

Featuring Kamala Harris and Emmeline Pankhurst, the prints were designed in the IWD colours of purple, green and white, seeing all proceeds going to The Pankhurst Trust.

Alongside the prints, female mixologist Sammie Cox has designed three International Women’s Day Diablesse cocktails, with each one representing the IWD colours and meanings. Plus, in collaboration with Femme Forward, male & female bartenders from around the UK were invited to post their own Diablesse white, purple and green cocktails on social on the day to honour the occasion. The perfect tipples to toast International Women’s Day and powerful females doing great things.

The campaign resulted in blanket regional coverage for Manchester, alongside key product placement coverage in nationals.