The Diva Of Gin Liqueurs...

Gin Social Media Launch.

When it comes to divas, nobody does it better than the GC!

When reality TV star extraordinaire Gemma Collins puts her name to a product the world goes wild.

At Zymurgorium there is a team of wizards that create never-seen before gins and liqueurs in their sleep and they had a brilliant time creating Gemma’s first ever gin liqueur, the FlaGINgo Gemma Collins.

With a fabulous product to play with, how did we maximise this on social and get the whole world wanting to get their hands on it? We needed to drive a social media campaign that packed a punch and commanded the attention of anyone who saw it.

Launched officially onto shelves on Monday 23rd November, we looked to start a teaser campaign of social, working in flamingo feathers and glitter to captivate our audiences attention. The teaser campaign asked followers to guess who was behind the campaign and led them into a 7 day countdown to launch day.

As the product went live on the website at 9am, we coincided our announcement with Gemma Collins also putting the announcement live on her channels, creating maximum traffic.

The social campaign created a staggering 64.000 social engagements from the Zymurgorium social channels and propelled the product to new heights.