Launching Six By Nico Manchester & Liverpool

Restaurant Launch.

The brief was to launch the first Six by Nico restaurant in England, to get the people of Manchester excited about the new offering and to drive loyalty to the brand.

Then in quick succession, launch Liverpool!

We delivered a campaign using a combination of media relations and influencer engagement to build maximum excitement for this exciting new concept.

As the restaurant only has one menu at a time it posed both a challenge and an opportunity as we had a steady stream of stories but we needed to ensure that customers new exactly what they were getting. This is where media and influencer content were crucial.

We engaged all of the key media titles for each city, resulting in a total of 118 pieces of coverage about the launch of the new restaurants.

Liverpool reach: 29,414,253

Manchester reach: 55,077,907

Six by Nico Manchester had 3,000 reservations before the restaurant opened, and in Liverpool almost 5,000.

During launch weekend we filled every seat with press, influencers and VIPS!

The Caterer and Restaurant Magazine both came from London to meet Nico and try the food.

Six By Nico is one of the most popular restaurants in both cities. Often booked up for months - no we can’t squeeze you in sorry! We did squeeze Graham Norton in once though… we had to really!