Simon Wood Saves Lockdown

Driving Content With Media Relations

As we entered Lockdown 1:0 in March we had no idea what was to come. Many of our travel, hospitality and retail clients were making arrangements to close their doors and we got to thinking about what we could do to support them.

Simon Wood, who never seems to sit still, had a lot of time on his hands as the announcement was made that even KFC and McDonald’s would shut…. so we thought, Simon could keep himself and his restaurant front of mind and fill the gaping hole that this would leave.

Simon created a Big Mac sauce recipe which he put out across social at 7pm as the nation’s fast food restaurants all closed. At the same time our team sent it out to media to drive the content further.

The Big Mac sauce has been in the Daily Mail, Daily Star and Daily Express plus OK mag and more.

This lead to a whole series of recipes from salt and pepper chips to KFC style gravy and hot wings.

Overall the campaign reached xxx eyeballs with over xxx pieces of coverage.