Spearheading Feeding Families With Simon Wood

Campaigning, media relations and digital.

We are working with MasterChef champion Simon Wood to help families in need with the launch of a brand new website to house his easy and nutritious recipes.

Having recognised the need for a campaign to raise awareness of the many issues surrounding free school lunches we are leading the communications and digital activity for the #FeedingFamiliesFor30 initiative. 

We started with the purpose of showcasing what £30 worth of food from a supermarket should look like, compared to the free school meal parcels provided by the government. Complimented by Simon Wood creating a series of quick and tasty recipes using dried goods and tinned produce which he would syndicate on his social channels, to offer inspiration to families when cooking at home. 

The recipes were so well received, especially for those who have seen their income cut due to the effects of the Covid-19 pandemic, that we shifted our focus here entirely and created a website to house them. 

The Feeding Families With Simon Wood website was created, offering a space where individuals and families can seek inspiration and resources to create quick and easy meals using cupboard essentials. 

Alongside the website, we have been running a busy press office, and also partnered with experienced media specialists, Monster Outdoor, to take the recipes to the streets with a special branded Simon Wood ad van.  The website stats have been amazing - especially with the kind support of some of Simon’s TV friends…

Coverage so far has included

We are continuing to grow the initiative further, working directly with food banks to create bespoke recipes on whatever stock they have surplus of - one told us they had 21k celeriac this week!

Inspired by the incredible work of footballer, Marcus Rashford, we really want to provide real solutions for real people who want to eat well but on a strict budget. 

For more information and to access Simon Wood’s recipes, please visit: https://www.feedingfamilieswithsimonwood.co.uk/