The Diva Of Gins!

Product Launch

Celebrity endorsements and collaborations have been PR gold since the beginning of time and nobody does it better than the GC.

When reality TV star extraordinaire Gemma Collins puts her name to a product the world goes wild. As a team we have been keen to pair the Diva (with a capital D) with Zymurgorium for some time.

At Zymurgorium there is a team of wizards that create never-seen before gins and liqueurs in their sleep and they had a brilliant time creating Gemma’s first ever gin liqueur, the FlaGINgo Gemma Collins.

We were responsible for the campaign from conception, to doing a deal with Gemma’s team to delivering the content and PR and social campaigns. We even managed to hold a socially distanced, safe shoot in London - thanks Blame Gloria. You should check the venue out when hospitality reopens, it’s fab.

Launched officially onto shelves on Monday 23rd November, FlaGINgo Gemma Collins is a kiwi and lime premium gin liqueur, an exotic blend of juniper, refreshing kiwi and feisty lime zest, all with a touching hint of forest fruits. It’s got a striking bottle design, complete with Essex inspired flamingos on a red carpet, and sparkles to create a show-stopping glittering gin liqueur.

The product was stocked in B&M (retail exclusive), Studio, Prezzybox, Masters of Malt and Amber Taverns, as well as being available on the Zymurgorium website. We worked closely with the retailers to integrate the launch across as many channels as possible and announce the product with a bang.

The campaign reached xxx eyeballs with coverage in xxx national titles including…

On social it reached xxxx users who all loved it!

And more importantly the products have been racing off shelves everywhere.